You have a quality product or service. Now you have to find funding for your small business, take advantage of the right local resources, and maximize its exposure to your target audience. Use these four essential web tools for small business owners:
1. Formstack is an online form builder and data management system that helps you turn your website visitors into qualified customer leads. Using pre-made forms or customized ones, you can attain valuable contact, demographic and psychographic information about your audiences. All submissions are securely stored on your account, offering added protection for your business and your potential leads. Formstack is also mobile-friendly and easy to link through social media channels.
2. Marketwired is a social communications leader. If you have a press release or news about your business, you can use Marketwired’s distribution channels to maximize your message exposure and audience. If you have a niche product or service and want to target specific media outlets or industries, Marketwired’s teams will sift through media contacts to help you get more targeted coverage.
3. UserTesting gives you valuable insights into the mind of a real customer while they use your website by providing click-by-click video footage. This helps you optimize your website and understand more about your customers’ interests and buying habits. The UserTesting team offers you with helpful feedback and assistance when needed.
4. Bravo Video allows your customers to create testimonials that can be shared on your site or social media outlets. Bravo prides itself on being easy and accessible for both you and your customers. Instead of telling your potential customers how great your business is, build credibility by letting your customers do your promotion work for you.
In today’s fast-paced world, people are more reliant on the web than ever before. To keep pace with an ever-changing marketplace, you can use web-based tools to help streamline your business processes, reach a wider audience, or learn more about your customers and buying habits.