Amazement Square Brings Seoul to Lynchburg

April 21, 2017

31550038244_b92b51261a.jpgAmazement Square, Lynchburg’s award winning children’s museum, is one of 10 museums nationwide selected to host Heart and Seoul: Growing Up in Korea, part of the Freeman Foundation Asian Culture Exhibit Series, funded by The Freeman Foundation and implemented by the Association of Children’s Museums. Heart and Seoul aims to bring modern-day South Korea to Central Virginia. The exhibition will be hosted at River Ridge Mall, is free and open to the public, and will run April 8 through September 2017.

“This exhibition is a tremendous opportunity for Central Virginia. For our citizens to experience an exhibition of this scale, travel to a major U.S. city would be required,” says Emily Joseph, Senior Vice President of Amazement Square. “The museum is extremely excited to have been selected from a nationwide pool of over 300 children’s museums to host an experience that broadens visitor horizons and provides an opportunity for empathy and connection-building between cultures. We anticipate that Heart and Seoul will touch families from throughout Central Virginia, and that it will spark conversations about the beauty of diversity and our shared experiences.”

Families will have a prime opportunity to experience a taste of a new culture. Throughout the exhibit, five modern-day Korean children will open their hearts and invite visitors to take an intimate look into their lives. Visitors will have a firsthand look into the diverse interests, customs, and ambitions, of Korean children, including their love of K-Pop and Korean cuisine, their habit of texting as a primary form of communication, and even their dreams of being accepted into good colleges; their shared drive for success is what keeps them often studying after school at “hagwon”—or cram school—until midnight! Visitors are also invited to connect to the world’s “most wired country” and to discover a culture where the traditional past meets the space-age future.

The exhibition is broken down into the following areas:

  • Korea Plaza—“Hang out” with Korean kids and “text” them questions about life in Seoul. Explore historical and famous sites on an interactive multi-user touch table, then launch a kite to “fly away the bad luck.”
  • Korea K-POP Stars Studio—K-Pop has a huge influence on pop culture in Korea and around the world. Take the stage of the K-Pop TV studio and watch yourself “perform” with K-Pop stars in front of a 75” TV screen.
  • Animation Studio—Did you know “The Simpsons,” “Family Guy,” and “Avatar” were created in Korean animation studios? Check out a stop-motion animation station and even try drawing an animated story.
  • Taekwondo Studio—Kick, punch, and block as you match your moves to Korean children who are experts in this martial art based on 2,000-year-old ancient techniques.
  • Restaurant—From Kimchi to Korean BBQ, dine in at this authentic Korean restaurant or take on the role of restaurant owner and watch your business boom.
  • Apartment—Experience preparations, games, and customs for Seollal (Lunar New Year). Try on a “hanbok” and learn to do the traditional bow, dress in traditional garb, “taste” New Years’ foods such as tteokguk (rice cake soup), or play yut nori by throwing sticks and moving tokens around a game board.
  • Classroom—Stories, music, and calligraphy…it all happens in school. Learn how to speak and write Hangul, the Korean alphabet. Listen to folktales and play the janggu and buk, traditional drums.
  • Hanok Guest House—The Jesa Table is a place where Koreans bow in respect to honor their ancestors. Draw an ancestor you would like to honor and bow to take part in this meaningful tradition. Also, take a seat on the rollup floor mat to view a folk tale!

South Korea has one of the fastest growing economies in the world and is an important trade and political partner for the United States and other nations. South Korea was the United States’ 6th largest supplier of imported goods in 2013. The country is starting to enjoy broader influence and is receiving greater recognition for its contributions in the realms of arts, culture, and technology. Heart and Seoul: Growing Up in Korea will immerse visitors in learning experiences that build understanding of Korean culture and illustrate the differences and similarities between American life and the lives of Korean people.

Heart and Seoul is funded by The Freeman Foundation, in partnership with the National Folk Museum of Korea and with the support of the Consulate General of the Republic of Korea in Houston, TX. Technology is provided by Samsung. For more information, visit Amazement Square’s web site.

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